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NEJM Feature Page
Client: New England Journal of
Medicine
Product: Web page describing
editorial and subscriber features
Creative insight: Different features
require different creative
approaches to "sell" them. We
decided to have four different
"templates" and assign the correct
one to each feature.
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NEJM
Client: New England Journal of
Medicine
Product: Medical journal and
website ordered online
Creative insight: These banners
appear only on the NEJM website,
so the design integrates with the
site look and feel. Because they
look as much like announcements
as ads, readership is increased.
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