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Edward Bernard
200 Nashoba Road
Concord, MA 01742
978-371-5585
FAX: 978-371-5586
email: ed-words@mindspring.com
www.ed-words.com

Employment history
1993-Present: Consultant/freelance copywriter with expertise in direct marketing
1992-1993: Partner, Team Guerilla, Boston Creative Team/"virtual" agency
Worked with agencies and directly with clients as part of a two-person creative team/marketing consultancy.
1985-1992: SVP/Creative Director, Hill, Holliday Direct, Boston
Helped grow a 3 person operation into a 55 person agency billing $40 million annually. Agency received numerous creative awards. Part of team which landed many accounts (Infiniti, Hyatt, LL Bean and others).
1984-1985: Copywriter, Scali, McCabe, Sloves, NY
1982-1984: Associate Creative Director, Hub Mail Advertising, Boston
1980-1982: Creative Group Head, Panasonic, Secaucus, NJ
1979-1980: Encyclopedia Salesman, Harlem, S. Bronx, NY
Partial Client List
Health care: Bayer, Harvard Community Health Plan, Medic Computer Systems, RIGHA, Fallon Community Health Plan, nejm.org
Agencies: Fallon, McElligott, Cliff Freeman & Partners, BBDO/Vancouver, Houston, Herstek, Favat, HHCC/Altschiller, Heater Advertising, Leo Burnett, FGI, Berenson & Isham, Darcy Masius Benton and Bowles, Red Advertising, Philip Johnson Associates, KHJ
Automotive: Infiniti, Volvo, LoJack
Banks/financial: John Hancock, Fidelity, Putnam, Scudder Investment Services, Savings Bank Life Insurance, The Hartford, Travelers Insurance, Fleet, BayBank, Bank of New England
Publications: New England Journal of Medicine, Time Magazine, Boston Globe, Rochester Democrat & Chronicle, Field Publications, Financial Times
Computers/hardware: Wang, DEC, Data General, Codex, Prime, PictureTel, Green PC
Computers/software: Lotus, Delrina, Macmillian New Media, Kurzweil, Heroix, Centra, Authentica
Travel: Hyatt, Hertz, Ritz/Carlton Boston, TravelGold, Cahners Travel Group. Mount Washington Hotel and Resort
Telecomm: MCI, Ameritech, NYNEX, TCG
Hard goods: Polaroid, Spalding, Nikon
Consumer electronics: Panasonic, Technics, Sony
Fundraising: WBUR radio, National Public Radio, PBS, US Olympic Committee, Harvard University
Other: LL Bean, Talbots, Mass State Lottery, Mass Tourism, HomeRuns.com. Museumshop.com, Thomas Moser cabinetmakers
Awards
Over 100 creative awards, including Clio, CA, ANDY, Hatch, Echo, NEDMA, Bank Marketing Association, NEBA, and many others, including a “Best of Show” from the New England Direct Marketing Association.
Education
B.A. 1979, Hamilton College, Clinton NY. Majored in English and Psychology. Dean's List.



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