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Home Runs
Client: Home Runs
Product: Web-based home delivery of
groceries
Creative insight: This piece was
distributed during visits to
businesses. We needed an “elevator
concept” – something that explains
the product in the time it takes to
ride the elevator back to your office,
using simple, plain language that
people understand quickly.
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Optima Group
Client: Optima Group
Product: Design firm specializing in
financial services
Creative insight: The best way to
prove expertise is to demonstrate it.
This brochure is peppered with
statements intended as “free
samples” of the insight offered by
Optima Group to its clients.
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NEJM Chief Residents
Client: New England Journal of
Medicine
Product: Chief Resident program
Creative insight: Make a Chief
Resident a committed subscriber,
and you also create subscribers
among the physicians he or she
teaches.
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NEJM Readers Guide
Client: New England Journal of
Medicine
Product: Medical Journal and website
Creative insight: Physicians want
information presented in a clean,
honest, straightforward way. This
brochure’s design reflects the Journal
itself – as such, it is a strong
branding statement.
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NEJM Z Card
Client: New England Journal of
Medicine
Product: Medical Journal and website
Creative insight: Distributed at
medical meetings, this piece is
designed to provide useful
information (city map) in a browse-
able format that highlights NEJM
features and content.
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The Non-Profit Alliance of Greater Lowell
Client: The Non-Profit Alliance of
Greater Lowell
Product: Various community agencies
Creative insight: The most compelling
way to inexpensively promote
non-profit organizations in
Lowell was to tell compelling,
individual stories in posters
distributed throughout the
city. Also re-named the
organization.
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