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Home Runs
Client: Home Runs
Product: Home delivery of groceries
ordered online
Creative insight: People like providing
good food for loved ones, but hate
going to the grocery store.
HomeRuns satisfies both feelings.
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Scudder 401k
Client: Scudder
Product: 401K plan
Creative insight: A high impact direct
mail series that highlights each of
Scudder’s attributes (innovation,
international investing, plan
management, education) in a way
that makes a lasting impression –
long enough to be remembered
whenever plan sponsorship is
reviewed.
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NEJM Site License
Client: New England Journal of Medicine
Product: Site License
Creative insight: The client for a NEJM
site license is not the physician,
it’s the organization’s librarian
– this mailing must sell to both.
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RoboMon
Client: RoboMon
Product: Data Center monitoring
software
Creative insight: Target audience
(hands-on IT pros) consider
themselves “super heroes” in
keeping the companies data
center operational under
extreme circumstances.
Solution: celebrate their
heroism!
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WBUR
Client: WBUR
Product: Public radio station
Creative insight: There are common
reasons for not supporting
public radio (can’t afford it,
don’t see the need, think small
contributions don’t amount to
much). This series, of which
this is the first mailing,
counters each of those beliefs
with hard facts.
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Brandwise
Client: Brandwise
Product: Consumer products rating
web site
Creative insight: A high-impact
direct mail package was essential
to get the attention of top
marketing executives in consumer
products companies. We wanted
something hard-hitting
(literally, it turned out).
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